easy & short guide on analyzing Your email marketing performance

Introduction

If you’re not measuring your email performance, you’re missing opportunities.

Here’s how to turn your data into actionable insights.

1. Why it’s a disaster when coaches don’t analyze the email marketing performance

Imagine that you send your email or your whole campaign and you’re wondering if it did well or not,

you can’t know whether your performance was good or bad without looking at the boring stuff behind the open rates and click-through.

if you don’t, I can Say that you are doing your best to waste your money.

2. Benefits of Analyzing email marketing metrics for coaches

Metrics show what’s working and what’s not.

the metrics will tell you whether your subject line is good, your email copy is good, your email campaign is good, and whether your whole content is good.

This insight lets you tweak and refine your strategy to better connect with your audience.

3. Metrics Coaches Have To Track and Understand

1. Open Rates

one of the most basic yet most important metrics in email marketing,

and it Checks for you how many people are opening your emails.

Low rates? It’s time to rethink your subject lines and preview text.

2. Click-Through Rates (CTR)

This tells you how engaging your content is.

and if you asked them to do something this will tell you whether they clicked on it or not

 If your CTR is low, your content or CTA might need a tweak, and you need to improve your email Body.

Which One should you change?, That’s what the A/B test will tell you.

3. Conversion Rates

 See how many people take the desired action after clicking through your email, whether to buy something, fill a Form…

 to make the conversion rate bigger, as a copywriter, I will first advise you to ensure that your landing page copy is good and optimized.

and if you optimized it and still want it to grow improve the offer add to your program another stuff, or lower the price.

4. Unsubscribe Rates

Watch this metric closely. when analyzing email marketing for coaches especially.

High rates can indicate that your content isn’t hitting the mark that you’re emailing too frequently,

or that you are giving them the content they didn’t sign up for.

and you need to make it always low because losing subscribers is the last thing you want.

5. Bounce Rates

this will tell you If your emails aren’t reaching inboxes and how many aren’t.

High bounces hurt your sender’s reputation, and they will start hurting each other then.

I mean when sender’s reputation is damaged the bounce will also increase.

And this could happen to you when your reputation is bad or you missed some technical stuff.

And it can be neither from the recipient which is soft bounce it is not dangerous if there’s not too many.

Or Hard Bounce where the problem id from you and you need to watch out.

3. Professionals tricks to improve your email performance.

1. A/B Testing

Always test!

Try different subject lines, CTAs, and send times. So you find out what resonates and scale it.

2. What to Test in Emails

Test everything from subject lines to images and the length of your emails.

Use small test groups to know what version works from the thing you tested, and then send the one that performs well to the rest.

Another trick is for example if you tried the subject lines and you found a formula that always work no matter how many times you test it.

keep it as a template, that might sound obvious, but some businesses don’t do that.

3. Analyzing Subscriber Feedback

Use surveys, polls, and feedback forms to gather insights. You can simply ask them to do that in the email or ask them to do it before taking the magnet you created or signing up for an event or workshop.

But do not ask questions that take more than 10 minutes or even close to 10 minutes to answer.

People will get bored, and do not go too deep, with 5 answers you set on each question. so you don’t let them think bout what to write.

This data is valuable for refining your strategy.

4. Unsubscribes and Reviews

Look at why people are leaving or what feedback they’re giving ( if it is not the haters feedback ).

Adjust accordingly to keep your list healthy and engaged.

5. Adjusting Strategies Based on the email marketing analytics

Regularly review your metrics to spot trends.

If engagement drops, pivot to more value-driven content before making sales pitches.

if sales drop analyze your offer and your copy.

and depending on what is happening the plan might change.

email marketing for coaches might be tricky because you need to be the marketer and the coach.

But as the saying goes: ”I work mainly on performance, if you are stuck and don’t have time.”

Series Conclusion

If you come to this point I want to tell you that you can get yourself through the basics and make good results.

With these tools and different parts of the series, you’re ready to refine and optimize your email marketing efforts.

Don’t just send. Instead, measure, analyze, and improve!