1. Introduction
Growing coaches email lists is hard for a coach who doesn’t have nay experience in email marketing,
But I managed to come here with a simple easy guide that will give you strategies to expand the list, without going to the boring stuff.
what I am Revealing something we charge 1500$ a month for it with a commission for every sale, and they always work that’s why most agencies still have jobs.
Here, I will give you strategies that will make email marketing for coaches simpler than you thought.
although I recommend hiring someone who knows email marketing for coaches like me for 1500$, or me personally for 700$ and commissions based on the sales I make.
2. Why coaches have to implement these email marketing Strategies.
growing the coach email list will save him a fortune
you can’t always afford marketing campaigns and advertising campaigns to make people buy your program, email marketing will be waving from far.
you always can message your list with a marketing campaign, and make sales without paying any ads costs or hoping a stranger would like you.
that’s why growing the email list, is crucial because Overall it will make 10x what you spend on it and the number can be 42x if the list is bigger.
that’s why email marketing for coaches is the go and growing coaches mailing list is a must,
if you are not convinced that you need to do email marketing please read this blog.
2. Effective List-Building Strategies for Coaches
a. the good list is targeted
I will give you a small beautiful example you should always remind yourself with.
Josh is an email marketer who works in the financial newsletter, where he shares financial insights and also promotes some stock investing and other opportunities.
he has a dull on his desk that is an old guy named Garry he is retired, doesn’t trust the government, and has many more characteristics.
Josh always writes for him and whenever he tries to write an email to target young people he finds himself losing money.
this story is the same for everyone, you should write like you are writing and trying to benefit one person, but that person has thousands like him.
you need always to make your list of that person, you only attract your Old Garry, if you don’t no one will feel like you are writing for him. and that is a problem.
b. Lead Magnets
If a Guy knows for sure that your content will help him, and he will get thick value and learn gold stuff, he won’t subscribe because he does not feel any urgency.
the lead magnet on the other hand is something that he usually pays for or thinks he should pay for, and in email marketing for coaches, it is super important.
so when he sees it for free he will be like: ”Oh snap I need to get it now Or I will miss this, I am Smart”
that’s why we call it a it magnet because it brings him to you like a magnet.
c. Lead Magnets That Work
i. third-Quality Lead Magnets
White papers, checklists, and templates are common and easy to create with AI.
I personally have the preflight email campaign checklist. They work but are less effective if overused or lacking unique value, or if your competitors are making something better than it.
ii. Second-Quality Lead Magnets
Mini-courses or webinars where you solve a problem while sparking interest in your program. Workshops and free trials also work well—they offer real, actionable value.
iii. First-Quality Lead Magnets
Full courses, free consultations, or specialized tools tailored to your audience’s needs. These offer substantial value, making them the best for attracting serious prospects.
I use them personally when I attract coaches by creating free welcome sequences for them, or a free consultation to review their email marketing performance and address their problems.
c. Website Optimization for List Building
Use pop-ups and landing pages to capture leads efficiently. Your website should represent you—it’s where your sales pages, surveys, and contact forms
i. Pop-Up Forms
Pop-ups are key. You just set them to pop after some seconds from entering your website. You can offer either the lead magnet or the newsletter subscription. They grab attention without making visitors hunt for signup forms.
ii. Landing Pages
Direct visitors from your social media to targeted landing pages. Link them to your lead magnets because they attract people better than a newsletter.
as I said in email marketing for coaches, newsletter is not that exiting like something he should be paying for.
d. Leveraging Social Media for Growth
Promote lead magnets on Instagram, LinkedIn, and Facebook. Add links to your forms in your bio, posts, and stories, so they fill out their information to take the magnet and subscribe to the mailing list.
5. Best Practices for List Growth and Management
a. Segmentation Techniques
Note: Segmentation is Simply Dividing your list into groups of people that have the same characteristics , like a segment of those from LA, Sex, Age.
i. By Interest, Demographics, and Engagement
Segment by what subscribers want, their age, location, and how they interact with your emails. Use this data to send relevant content.
b. Cleaning the List
Regularly remove inactive subscribers. Keeping your list fresh boosts engagement and ensures your emails land in the inbox.
Review your email list every year or 7 to 12 months to see if it has invalid emails.
and the time change depending on how much emails you send per month, the more frequently you send the shorter is the time.
and the inactive ones Delete them. You can identify invalid emails using tools like Million Verifier.
c. Implementing a Sunset Policy
Run re-engagement campaigns to win back lost contacts. If they’re still unresponsive, it’s time to let them go and delete them permanently.
and for growing coaches email list, you need to have this kind of campaign because sometimes people are inactive just because.
but when you ask them to re-engage sometimes some of them come back, and they could b possibly customers.
6. The Law and Regulations (CAN-SPAM and GDPR)
Don’t respect them, and you can get a fee that goes up to 20 Million Euros or 4% of your annual revenue. for Eu regulation.
and that does not include the US Regulations. but if you are lucky your domain will just be blocked,
and that will mess your website and will put your name in the black lists.
Don’t worry, I’ve summarized them for you. Because the blog is too long, you can download them from the resources section, just to make it easy to digest.
What’s Next: Crafting Compelling Email Content
Now that your list is growing, it’s time to craft content that engages and converts.
and not only open doors for bigger growth but opens wallets
6. Conclusion:
Building and managing your list is the foundation.
And hey, if you want to outsource the email marketing side to save time to what you only can do.
if this feels overwhelming, I’m here to help you figure it all out.
Get the email marketing Pre-Flight Checklist and The Regulation Sheet
Just Send Me: ”Blog/email checklist and law”
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